Tag: #digitalmarketing

Digital Marketing Strategy Roadmap (Part 2)

Posted on by annaktaylor
Industry and data analytics concept.

 

 

For many organizations today, revenue is generated across multiple channels, thus requiring a wide range of impactful strategies to capture attention, trigger actions, and prompt transactions.

DIGITAL STRATEGIES

Ecommerce relies on a foundation of engagement, interest, and motivation. The digital experience must be seamless, enduring, relevant, and compelling. Any amount of brand ‘clutter’, excess visual distractions, or cumbersome navigation will adversely impact conversions.

Enhance the Buying Experience
  • Seamless User Interface
  • Interactive Features
  • Distinctive Experiences
  • Compelling and Emotive Messaging
  • Simplified Checkout Process
Personalization and Communication
  • Targeted Content
  • Tailored Product Selection
  • Straightforward Loyalty Program
  • Useful Live Chat and Chatbots
Build Trust, Social Proof, and Community
  • Authentic Customer Reviews
  • Polls and Surveys
  • User-Generated Content
  • Media Engagement
  • Community Events
  • Genuine Care and Service
  • Customer Appreciation
  • Transparent and Honest Communication
Digital Marketing Checklist
  • Personalize Emails
  • Engage through Social Media Posts
  • Optimize Content
  • Curate Resources
  • Send Abandoned Cart Reminders
  • Share New Product Notices
  • Encourage Buying with Special Promotions
  • Trigger Interest with Exclusive Offers
  • Prompt Action with Limited Time Deals
  • Create Targeted Ads
  • Produce Compelling Videos and Rich Media
  • Perform Search Engine Optimization
  • Express Appreciation
  • Tender Surprise and Delight

SOCIAL STRATEGIES

Social media is a mammoth reservoir for audience engagement and social commerce. Here are some winning strategies to influence, inspire, and instigate action by potential customers.

Discover and Delve into Your Audience
  • Platforms are Unique – focus on the channels that your audience interacts with the most.
  • Audience Insights – leverage social media analytics to understand demographics, interests, and what content resonates with the audience.
Content Reigns Supreme
  • High Quality, Insightful, and Informative Content
  • Creative Messaging that Stirs Curiosity
  • Captivating Visuals
  • Influential Taglines and Quotes
  • Persuasive Call to Actions
  • Powerful Storytelling
Symbiotic Engagement
  • Respond Promptly
  • Ask Questions
  • Demonstrate Care for Feedback
  • Spark a Positive Dialogue
  • Hold Interactive Contests and Giveaways
Social Commerce Strategies
  • Shoppable Posts
  • Discoverable Products
  • Live Shopping Events
  • Real Time Deals
  • Influencer Marketing
Additional Tips
  • Encourage customers to share their experiences with your brand
  • Utilize targeted social media advertising to reach a wider audience
  • Track performance and adapt your strategy based on what entices your audience

Continue reading “Digital Marketing Strategy Roadmap (Part 2)” →

Core Requisites for Digital Commerce Success

Posted on by annaktaylor
digital technology

 

 

In a constantly evolving business environment, and with ever changing customer behaviors, a team’s intentions must be bold to strategically innovate. The objective is to scale with purpose, capitalize on opportunities, use data effectively, and instigate both engagement and action.

Let us look at the ‘how’.

Research and Data Exploration

First, identify where your target audience spends time and earnestly research the ways they express interest and enthusiasm.  Examine their buying habits and analyze purchasing preferences.

Through a deep dive into customer buying behaviors, along with their information-seeking activities, you’ll capture valuable insights, keywords, and decision-making factors.

Following the research, prioritize your projects, resources, and budget based on the channels that have the attention of your customers.

Core Digital Channels

  • Search Engines
  • Website / Landing Pages
  • Mobile App
  • Digital Ads
  • Blog
  • Email
  • Video
  • Social Media
  • Mobile, Wearable, and IoT Devices
  • Influencers
  • Online and Retail Stores
  • Marketplaces
  • OTT/CTV
  • Resources (eBook, Case Study, Guide)
  • Text, Chat, Voice
  • VR Spaces
  • AI Experiences

With so many potential touch points, your strategy must be data-driven and data-informed. Through the lens of business intelligence, build campaigns that align with buying trends and customer sentiments.

It is also essential to be knowledgeable of challenges across the digital landscape.  Structure your strategies and testing program with an accurate view of these obstacles and hindrances.

Continue reading “Core Requisites for Digital Commerce Success” →

Digital Advertising Performance Insights

Posted on by annaktaylor
digital network

 

Digital advertising is a dominant strategy to grow online sales, which is evident by over $65B annual ad spend on just Facebook and Google in the U.S.

The advertising landscape can be perplexing in its scope, channels, models, and tactics.

Along with value-based offers, compelling copy, resonating visuals, and relevancy for the audience, the most critical factors for creating ROI-driven campaigns include the following:

(1) Crafting strategies based upon extensive competitive analysis, keyword research, and use of business intelligence (BI).

(2) Machine learning for understanding trends and forecasting.

(3) Sufficient budget to gain key insights on consumer interactions with your ads.

(4) An iterative approach to each campaign to test ad effectiveness and to measure performance.

Programmatic advertising should be a primary component of your overall marketing automation strategy.  There are significant tools that support these efforts – some of the most popular are Salesforce, Marketo, Adobe’s Customer Experience platform, along with a host of other solutions on the market today.

Why a DMP?

A DMP (data management platform) aggregates data to develop customer profiles which are then utilized for targeted advertising.

Insights garnered from audience data are drivers for enhanced engagement and more personalized and relevant cross-channel experiences.

Continue reading “Digital Advertising Performance Insights” →

For Ecommerce, Turkey & Tinsel Start in August

Posted on by annaktaylor
Christmas balls and shells on sand with summer sea background

“Before anything else, preparation is the key to success”  – Alexander Graham Bell

For many retailers, the holiday season dominates their sales generation. And as all commerce indicators have shown, online buying will continue to soar – most especially through mobile devices.

To effectively capture new and returning visitors, and expand your market reach, strategic planning and execution must start now.

From organic ranking for unique search terms to multi-channel buying journeys and social story telling, there is a long Santa list of tactical efforts to be ready for 4Q. Here are a few considerations to get your team on the Online Sales Sleigh!

(1) Set your seasonal budget and tactical plan to increase ad spend, promoting the brand’s value and quality, both of which people pay attention to when buying gifts.

(2) Perform comprehensive technology and interface diagnostics of your ecommerce platform and mobile app – identify any weaknesses with core web vitals, site performance, usability, and visual experience.

(3) Further optimize web pages with critical technical SEO – schema markup, unique titles, meta data, tags, core metrics, use of interstitials, crawl errors, internal and external links, etc.

(4) Consider distinctive packaging with a holiday-themed message card inside every shipment.

Continue reading “For Ecommerce, Turkey & Tinsel Start in August” →