Intersection of Creativity and Commerce

Stand out with visual prowess, a spectacle of originality and exhibition of aptitude

 

colorful sunglasses on beach

Differentiate by Design 

blur seaport with crystal ball

 

Rules of Engagement


In an environment of message saturation and diluted substance, merit is gained from an authentic voice, clear and concise content, sparks of ingenuity, and compelling tiers of insight. Offer diverse ideas, solutions, knowledge and human expressions that create awareness, shape sentiments and cause an itch.

Make Moments

Attention span is measurably seconds. Interest is sharply won or lost. Garner opportunities through reverberating touch points with awareness-yielding snippets and an easy to assimilate value message.

Painless passage

While we have an independent spirit, people often have adverse reactions to uncertainty and unfamiliarity. For an optimal online experience, provide indicators, and illuminate a pathway for easy navigation and usability. 

Relate and Resonate

Being distinctive is more than telling your story. To gain consumer interest, tap core ‘drivers’ that trigger a person’s ambitions and beliefs, and send a current through their reservoir of viewpoints.

Effectiveness Relies on Perception

Infuse curiosity, agility, credibility, and a genuine motivation to engage – these are foundations to influence and set apart. 

Digital Mastery is a Must

steel cogs strategy goal team

Command with Visual Expression  

  

 

Potency Counts with Content

alphabet-board-game-pieces
man atop large crest looking out to sky

Powerful Experiences Endure

immerse & transform

Be in a constant space of innovation


Design think


To advance beyond standard trends  and develop a distinctive brand requires re-thinking how you connect with your audience and re-imagining how they experience you.

Establish persuasive UX based on the interests, preferences, needs and motivators of your target market. Then test and iterate repeatedly. 

Glean from data. Design strategically, from sentiment insights and predictive analysis.

Industrial technology concept.

Scanner on blue human eye

offer relevance


We are inclined to present our products and services based on our own vision of significance. Look around the perimeters for weighted factors and matters of bearing that impact a customer’s decision-making.

Impelling cause for action can come from obscure reasons and veiled dynamics that only deeper examination of data and ‘social listening’ will reveal. 

The Brilliance of Simplicity

Deliver a form of freedom in your UX / UI design strategy.

“Say & Display” less. Clutter and constraint will attenuate confidence and dissuade desired actions. Assess the need and value of every site font, function and feature.

Your Compass and KPI’s

Have a direction

Set your Course based on Business Goals. Then map the Customer Journey and steadfastly optimize touch points using insights from performance data.

Travel background, compass on ground with leaf in nature with sunlight.

MONITOR DATA

Establish Indicators that are…

Measurable and Achievable

Actionable and Valuable

Reliable and Timely

appointment-book-blur-care

Generations: Leads & Demand


Customer acquisition and retention require establishment of an adoption rate goal, setting a channel mix strategy, creating an incentive ‘magnet’, deploying relevant messaging, tailoring the funnel with a focus on ‘owned’ engagement, utilization of dynamic personalization and marketing automation, executing tests and experiments that are data-driven, and measuring performance defined by conversion and monetization. Be in a continual flow, look for signals in the attribution model, learn from wins and losses, refine tactics, and leverage technology to segment and score.

A New Approach to Engines

Google, Bing, Amazon, Marketplaces, YouTube, Twitter, Slideshare and More

We huddle inside the proverbial box of keywords, quality scores, ads, extensions, tags, bids, tracking codes, segments and affinity audiences. It is baked into Marketing 101 like flour and eggs in a cake. 

How original are you willing to be? Explorative? Progressive? Nonconforming? Take advantage of new strategies that cut through complexities and cumbersome activities. Look to AI for SEO, using algorithms and machine learning to identify keyword opportunities, and driving authority link-building from neural network outputs.

Behavioral and transactional metrics, data patterns and cycles, predictive analysis and scoring, and mining actionable insights – focus on how AI, data science and machine learning can get you out of that darn box. 

performance

Intelligently use data, audience insights and compelling UI/UX to capture & convert; and establish a framework driven by efficiencies, logic, automated systems, cloud computing and adaptable architecture with elasticity and scalability.

Persuade & Influence

Compose your brand through a lens that is tailored and distinguished, reflecting value, authenticity and expertise. Penetrate your market by interacting, aligning, boosting, engaging and responding. Be relevant and have meaning in your message.  

socially listen

Your customer is sharing. Grasp the opportunity to gain knowledge of their pain points, triggers, sentiments and aspirations.  Traverse their thinking. People reveal and resonate through social channels. Foster an environment of leaning into the posts.

sprint | iterate | test

From campaigns and content to web pages and panels, the process must be clean and clear – define the objective, set a plan, execute in sprints, build the framework around usability and intuitive design, develop iterations, test and analyze, optimize and enhance.

Objective and Vision


I am intensely focused on the influential strategies and potent creative experiences that capture an audience. Execution requires meticulous attention to every initiative, campaign and business development project, using data insights, targeted touch points and tested conversion drivers across mediums, channels and platforms. I align vision with the business, and set objectives to optimize reach, authority and performance.

Anna Taylor

The Customer Journey in Masterful Form

Brand  |  Digital  |  Marketing  |  Commerce  |  Engagement

ArtofDigitalCommerce.com

anna@artofdigitalcommerce.com

760.429.3800