Intersection of Creativity and Commerce
Stand out with visual prowess, a spectacle of originality and exhibition of aptitude
Differentiate by Design
Rules of Engagement
In an environment of message saturation and diluted substance, merit is gained from an authentic voice, clear and concise content, sparks of ingenuity, and compelling tiers of insight. Offer diverse ideas, solutions, knowledge and human expressions that create awareness, shape sentiments and cause an itch.
Digital Mastery is a Must
Command with Visual Expression
Potency Counts with Content
Powerful Experiences Endure
immerse & transform
Be in a constant space of innovation
To advance beyond standard trends and develop a distinctive brand requires re-thinking how you connect with your audience and re-imagining how they experience you.
Establish persuasive UX based on the interests, preferences, needs and motivators of your target market. Then test and iterate repeatedly.
Glean from data. Design strategically, from sentiment insights and predictive analysis.
The Brilliance of Simplicity
Deliver a form of freedom in your UX / UI design strategy.
“Say & Display” less. Clutter and constraint will attenuate confidence and dissuade desired actions. Assess the need and value of every site font, function and feature.
Your Compass and KPI’s
Generations: Leads & Demand
Customer acquisition and retention require establishment of an adoption rate goal, setting a channel mix strategy, creating an incentive ‘magnet’, deploying relevant messaging, tailoring the funnel with a focus on ‘owned’ engagement, utilization of dynamic personalization and marketing automation, executing tests and experiments that are data-driven, and measuring performance defined by conversion and monetization. Be in a continual flow, look for signals in the attribution model, learn from wins and losses, refine tactics, and leverage technology to segment and score.
A New Approach to Engines
Google, Bing, Amazon, Marketplaces, YouTube, Twitter, Slideshare and More
We huddle inside the proverbial box of keywords, quality scores, ads, extensions, tags, bids, tracking codes, segments and affinity audiences. It is baked into Marketing 101 like flour and eggs in a cake.
How original are you willing to be? Explorative? Progressive? Nonconforming? Take advantage of new strategies that cut through complexities and cumbersome activities. Look to AI for SEO, using algorithms and machine learning to identify keyword opportunities, and driving authority link-building from neural network outputs.
Behavioral and transactional metrics, data patterns and cycles, predictive analysis and scoring, and mining actionable insights – focus on how AI, data science and machine learning can get you out of that darn box.
Intelligently use data, audience insights and compelling UI/UX to capture & convert; and establish a framework driven by efficiencies, logic, automated systems, cloud computing and adaptable architecture with elasticity and scalability.
Persuade & Influence
Compose your brand through a lens that is tailored and distinguished, reflecting value, authenticity and expertise. Penetrate your market by interacting, aligning, boosting, engaging and responding. Be relevant and have meaning in your message.
Your customer is sharing. Grasp the opportunity to gain knowledge of their pain points, triggers, sentiments and aspirations. Traverse their thinking. People reveal and resonate through social channels. Foster an environment of leaning into the posts.
sprint | iterate | test
From campaigns and content to web pages and panels, the process must be clean and clear – define the objective, set a plan, execute in sprints, build the framework around usability and intuitive design, develop iterations, test and analyze, optimize and enhance.
Objective and Vision
I am intensely focused on the influential strategies and potent creative experiences that capture an audience. Execution requires meticulous attention to every initiative, campaign and business development project, using data insights, targeted touch points and tested conversion drivers across mediums, channels and platforms. I align vision with the business, and set objectives to optimize reach, authority and performance.
The Customer Journey in Masterful Form
Brand | Digital | Marketing | Commerce | Engagement