b2b order portal banner for digital commerce

 

Many B2B operators, dealers, and sellers utilize an ordering portal to achieve their business objective. The demand by customers has risen sharply for an easy-to-use, highly intuitive platform with the means to search their product catalog, place and track orders, and manage invoices, payments and account information.

There are a wide range of ordering portal solutions on the market today, claiming to offer an all-in-one user friendly, seamless solution.  Truth is, each B2B entity has unique requirements based on their business model, customer interactions, catalog and pricing structure, and back-end system.

The features of the portal, the size and condition of the data sets, specific customer needs, as well as its technical design, must be the drivers for platform selection. That means starting with the scope of capabilities and catalogs, and complexity of the technology ecosystem.

Continue reading “Profile of an Ordering Portal – Key Features & Capabilities”

digital services globally

 

Many companies are grappling with the concept of transforming digitally. It certainly sounds smart, recognizing that the world is rapidly becoming digitized in its work, daily activities, commerce and entertainment.

Understandably, for many leaders, the technology landscape appears complex. Extensive. And costly.

The best approach is incremental and experimental. Advancing technologies, and creating a digital-savvy workspace, should be done in a climate that is eager to innovate while still driven to steer pragmatically.

The cutting-edge elements of digital are, first and foremost, not a ‘one size fits all’.  You must craft your own game-changing journey by trying out, testing, exploring and shaping the map.

Continue reading “Strategy Tips for Your Technology Playbook”

cloud-services-in-digital-network

 

A significant element of digital transformation is shifting to serverless cloud computing to leverage services, storage, and processing capabilities. 

Businesses are assessing their technology and recognizing the many advantages of cloud solutions, such as:

  • Cost efficiencies
  • Structural flexibility
  • Cohesiveness of event-driven performance
  • Ease of operational management
  • Real-time data processing
  • Integrated systems and applications
  • Compatibility with different languages
  • Automated scaling
  • Quicker deployment
  • Reliable support for databases, dev/ops, and AI programs

By moving to the cloud, many complexities of a back-end system are removed. Another benefit is eliminating the need to estimate usage. Often, projecting demand can cause unnecessary expenses when reserves and resources are idle.

Continue reading “The Merits and Momentum of Cloud Services”

coding-computer-data-depth-of-field

 

The engineering of a company’s digital commerce is more important than ever before.  Making prudent and progressive infrastructure decisions, while also strategically being lean and competitive, is a new kind of approach which doesn’t occur by happenstance. 

It requires widening your time-honored, long-established lens and committing to an unwavering technology stewardship, along with the following:

  • significant planning
  • objectivity and exploration
  • outcome modeling
  • high-level disciplines and standards
  • continually maturing team insights and ingenuity

Some simple recommendations are to avoid hype, do not be swayed by the claims from technology firms, reps or self-described pros, evaluate a diverse number of methods and pathways, and amplify value and efficiency at every stage.

Why ‘value’ and ‘efficiency’? Because those are the foundations of lean principles.  By creating capabilities-driven production with waste-reducing workflows, the aim is to reach more effective and profitable performance.

Continue reading “Business Use of Lean and New Technologies”

Ecommerce is driven by consumer intent and buying behaviors. An online merchant must present their product or service in an environment that is intuitive, familiar, trusted, motivating and seamless. 

 

A website’s primary objective must be to eliminate the distance that exists between the user and the brand, including economic, cognitive, physiological, emotional, awareness and significance. 

 

Successfully reducing ‘gaps’ requires optimizing key aspects of an application, such as:

 

  • Navigation and hierarchy 
  • Process flows
  • Interface design
  • Orientation structure
  • Mobile configurations 
  • Visual experience
  • Content merit and arrangement 
  • Data display and acceleration
  • Personalized components

 

Understanding intention starts with identifying the different motivators:

 

  • Purchase – price, discount, incentives, shipping fees
  • Information – seeking to answer ‘who, what, when, where, how’
  • Location – nearest to the user, directions, maps and routes
  • Experience – desire to be inspired, enlightened or entertained
  • Explicit – based on one or more specific keywords

 

The architecture of a website will dictate how well customer engagement and actions are achieved. Usability and findability require blending creative and compelling experiences with the science of online interaction behavior.

 

For those building the user interface, make it a priority to be data-informed, using business intelligence to identify consumer drivers. And design first for platform structure, data taxonomy, and navigation before presentation and context.