The engineering of a company’s digital commerce is more important than ever before. Making prudent and progressive infrastructure decisions, while also strategically being lean and competitive, is a new kind of approach which doesn’t occur by happenstance.
It requires widening your time-honored, long-established lens and committing to an unwavering technology stewardship, along with the following:
- significant planning
- objectivity and exploration
- outcome modeling
- high-level disciplines and standards
- continually maturing team insights and ingenuity
Some simple recommendations are to avoid hype, do not be swayed by the claims from technology firms, reps or self-described pros, evaluate a diverse number of methods and pathways, and amplify value and efficiency at every stage.
Why ‘value’ and ‘efficiency’? Because those are the foundations of lean principles. By creating capabilities-driven production with waste-reducing workflows, the aim is to reach more effective and profitable performance.