Digital Engagement Strategy

 

In 2020, small and medium size businesses (SMBs) experienced the fastest growth of online sales in the last five years.  The motivation to purchase online continues to rapidly rise. Is your business positioned to take advantage of digital commerce? 

Here are some questions to weigh:

  • Are the value and distinct benefits of your products or services expressed clearly and concisely?
  • Are you effectively customizing campaigns to tap the unique buying intent of each customer segment?
  • Is the brand messaging being consistently shaped to inspire, inform, and persuade the audience?
  • How creative, impactful, and informative is the visual experience of your brand?
  • Do you tell an authentic and compelling story which your audience can relate to?
  • Do the website’s interface and user experience drive conversions – how well have you tested the content, graphics, elements, functions, navigation, information architecture, performance, and mobile design?
  • Can a visitor seamlessly and intuitively search for products or information on your website?
  • Is your monetization strategy being executed across channels with the right cadence to influence action?

While seemingly simple, there is a complex formula to digital commerce, which is an art (creativity, content, and innovation) and a science (automation, testing, and technology). Being strategic, agile, and tenacious in both interface and infrastructure are essential to building online sales. 

Continue reading “SMBs – Digital Growth and Monetization”

innovate workshop think plan act

 

[Day One]

Refresh the Core Competencies and the Value Proposition

  • distinguish your brand from the competition
  • consider messaging that resonates in the digital ecosystem

Blend your Mission and Vision into a story

  • share socially, on your website, in a video and organically

Assess new and future Macro Conditions – PESTEL

  • Political
  • Economical
  • Social
  • Technological
  • Environmental
  • Legal

Evaluate Supply Chain

  • sourcing goods and services
  • suppliers and procurement
  • production and processes
  • sales and fulfillment
  • inventory management
  • customer satisfaction

Redesign Production for Agility, Ideation and Innovation

  • introduce new ways of thinking and leading for stakeholders
  • recognize that changing mindsets and processes takes time
  • set goals with incremental advancements

Continue reading “Innovate, Evolve & Grow Workshop – 3 Day Action Plan”

digital landscape

 

The buzz is everywhere. Broadly described as “digital transformation”, companies of all sizes are contending with the need to shift their model and way of doing business. 

The concept itself is dynamic, with complex features such as cognitive technologies, distributive data, cloud services, rapid iterations & experiments, workflow logic, business intelligence and a stack of software solutions.

For many, this pivot appears daunting, lengthy, expensive and uncertain.

My suggestion is to take a micro-to-macro approach. This begins with incremental steps towards an agile culture.  Once agility is achieved, there will be far greater confidence and competency to facilitate the transformative process.

Continue reading “10 Steps to Accelerate Agility”

active-lady-adventure-backpack
There has been a sea change to life as we know it.  We’re pierced with a catastrophe consciousness that permeates every element of emotion. Stabilization feels vastly far off.  Truth is, bringing our axis back in balance will take time.  For that reason, we must now remind ourselves… What am I here to do?  What matters to me? If I am to lead, what does that look like in this crisis?

There is no such thing as easy success, simple fortune nor sure-fire leadership.  All require a constant effort, reaching deep inside to find the mental and moral fortitude to persevere, be resilient, demonstrate grace, express gratitude, overcome fear and pursue your passion despite difficulties, obstacles or naysayers.

Withstand the sense of danger… and be vulnerable. Walk and live your purpose with authenticity. Don’t settle for the trail already blazed – make your path, even if it takes you to unlikely places. Always keep growing and know that every failure is both an opportunity and an ambit of learning. 

Like clay, we have the ability to shape life at every turn. There is no formula for success, only a foundation of principles, requiring determination, fervent pursuit, discipline, a fierce faith in your ambition and the humility to own the mistakes and missteps that come along the way.

Your ability to thrive will require tremendous practice, patience, endurance and pure courage. Build slowly, master your talent, stitch your story, and don’t ever stop being hungry to achieve your own excellence.