digital growth graphs

 

In the digital space, the drivers for online revenue success are the following:

Axiom #1
– Be flexible. The only constant is change.
– Perpetually pursue market positioning.
– Adapt to shifting customer needs, intent, and sentiments.
– Hone and master your brand story. And creatively tell it.
– Curate highly targeted campaigns, messaging, and experiences.

Axiom #2
These are the resolute Essentials
– Clearly defined, measurable goals.
– Well planned, data-informed strategies.
– Marketing automation for efficiency and effectiveness.

These are the fluid Essentials
– Agile tactics that will evolve and change based on performance.
– A testing regimen that is iterative and quantifiable.
– A penetrative approach to capture attention, persuade, and influence.

Axiom #3
– Utilize data to understand customer behaviors, gain insights, and forecast buying trajectories.
– Be solutions-driven with customers and solve problems in ways that trigger actions.
– Troubleshoot lagging sales performance and explore untapped sales terrain.
– Diligently pilot highly organized project workflows and meticulous tracking.

Final Thoughts
– Be careful to not fall back to familiarity, norms, and comfort.
– Challenge, ask questions, rethink, and be ready to pivot.
– Empower people and architect a culture that has a collective mission, curiosity, care, and customer-centricity.
– Transformation requires innovative thinking, a learning mindset, gut-level motivation, and endless inspiration.
– Digital savvy means to be forward-thinking, misfire-tolerant, and future-ready.

problem solving

 

Part II: Problem-Solving

Talent comes in many forms. One of the most powerful is problem-solving.  It benefits the team (smoother execution), leadership (fewer headaches and distractions), customers (greater service satisfaction) and the bottom line (efficiency reduces costs).

“Problem” is a broad term encompassing an unplanned event, miscommunication, technology jam, team conflict, and trouble in execution. A prominent cause of project failure or delay is the lack of timely, practical, and well-developed solutions to unexpected problems.

People who are skilled in problem-solving have undoubtedly learned from prior experiences. They know how to look at challenges objectively, remove sentiment and emotions from the process, hold themselves fully accountable, and focus solely on a smart solution path.

Insider tip:  Start by changing the word “solve”.  When contending with a problem, replace solve with detection, exploration, modeling, experimentation, and accuracy analysis.

Troubleshooting also requires being unconstrained by allowing others to influence and persuade your thinking.

Continue reading “Ideation for Innovative Strategies & Problem-Solving [Part 2]”

innovation-ideation-strategies

 

Part I: Innovation

Global players and a rapidly changing digital landscape are shifting how companies must operate to be profitable and experience sustainable growth.  Markets are saturated with competition. And the internet as well as social media have entirely altered how businesses engage and interact with their customers.

To achieve tangible results, organizations have to be brave by tackling challenges and transforming their traditional tactics.  It’s smart to partner with digital experts and highly creative contractors to guide your team through the actions, techniques, and practices that will drive positive outcomes and measurable change.

Start by telling the team – “We’re breaking out of the status quo.”

Every strategy must have business alignment, engaged team members, and focused execution. Your aim is to position your company to innovate and pursue effective strategies.

Continue reading “Ideation for Innovative Strategies & Problem-Solving [Part 1]”