Month: April 2020

Business Use of Lean and New Technologies

Posted on by annaktaylor
coding-computer-data-depth-of-field

 

The engineering of a company’s digital commerce is more important than ever before.  Making prudent and progressive infrastructure decisions, while also strategically being lean and competitive, is a new kind of approach which doesn’t occur by happenstance. 

It requires widening your time-honored, long-established lens and committing to an unwavering technology stewardship, along with the following:

  • significant planning
  • objectivity and exploration
  • outcome modeling
  • high-level disciplines and standards
  • continually maturing team insights and ingenuity

Some simple recommendations are to avoid hype, do not be swayed by the claims from technology firms, reps or self-described pros, evaluate a diverse number of methods and pathways, and amplify value and efficiency at every stage.

Why ‘value’ and ‘efficiency’? Because those are the foundations of lean principles.  By creating capabilities-driven production with waste-reducing workflows, the aim is to reach more effective and profitable performance.

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Innovate Your Customer Experience through Digital Transformation

Posted on by annaktaylor
close-up-photo-of-gaming-mouse

 

‘Design Thinking’ is a business methodology – and ultimately an attitude – being used by companies that have embraced digital transformation, re-orienting their strategy towards innovation and experimentation. To be on the front end of this, there are essential changes to how an organization reasons and rationalizes its way of doing business.

Fundamental to Design Thinking and Digital Transformation

  • Be open to new information and uncommon ideas
  • Embrace uncertainties as part of exploring and exploiting opportunities
  • Experiment: hypothesize and employ rapid testing and iterations for validation
  • Understand that trial n’ error actions are constructive
  • Make it a priority to be data-informed for forecasting, identifying patterns and better pathways
  • Socially listen to gauge sentiments and to capture real-time interests, motives and preferences of customers
  • Perform journey mapping across the customer’s ecosystem (not your own)
  • Be channel agnostic
  • Require that customers will benefit from the outcome of every decision

Shifting the collective mindset of a company in order to gain from design thinking can be fraught with obstacles and resistance.  You must be patient and persistent, providing ample time to stir curiosity, foster esteem, inspire cultural growth, and build momentum among team members.

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Art of Persuasion: Optimize Communications and Brand Messaging

Posted on by annaktaylor
black-and-gray-microphone-with-stand

 

A brand’s value is its voice. Authenticity strengthens brand authority. A communication strategy institutes the concrete foundation of customer engagement, trust and loyalty. The style and true essence of your messaging has a significant influence on buyer confidence. What matters is relevancy, precision, compelling expression, vivacity and a positive experience. Detouring outside ‘customary’ content and daring to be expressive and novel are how today’s innovators deviate from the standard bearers. To be resonating requires the art of persuasion.

We are experiencing a major health crisis across the globe which impacts businesses of all sizes and requires clear and constructive messaging.  

 An organization is judged by how it performs in both thriving and volatile moments, placing the greatest weight on how effective they share information, reveal their confidence and character, encourage and motivate, and focus on progress and positive momentum.

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