Tag: Communication Strategy

Brand Anatomy – The Brand Lens (Part II)

Posted on by annaktaylor
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The Brand Lens

These the elements that shape and influence how people perceive your company through a variety of communication practices, forms, networks and conduits. 

The key component is to infuse points of parity with a distinguishing presence, which set a precedence for profitable interest through targeted engagement.

First step is a Brand Audit to evaluate and compare existing assets, equity, angles and content mix.

A good exercise is a candid SWOT Analysis – of just the brand, not the business.  Identify only 2-3 for each quadrant [strengths, weaknesses, opportunities, threats]. List them in order of priority and then set strategies for reinforcement and optimization.

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Art of Persuasion: Optimize Communications and Brand Messaging

Posted on by annaktaylor
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A brand’s value is its voice. Authenticity strengthens brand authority. A communication strategy institutes the concrete foundation of customer engagement, trust and loyalty. The style and true essence of your messaging has a significant influence on buyer confidence. What matters is relevancy, precision, compelling expression, vivacity and a positive experience. Detouring outside ‘customary’ content and daring to be expressive and novel are how today’s innovators deviate from the standard bearers. To be resonating requires the art of persuasion.

We are experiencing a major health crisis across the globe which impacts businesses of all sizes and requires clear and constructive messaging.  

 An organization is judged by how it performs in both thriving and volatile moments, placing the greatest weight on how effective they share information, reveal their confidence and character, encourage and motivate, and focus on progress and positive momentum.

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