Tag: infrastructure

The Merits and Momentum of Cloud Services

Posted on by annaktaylor
cloud-services-in-digital-network

 

A significant element of digital transformation is shifting to serverless cloud computing to leverage services, storage, and processing capabilities. 

Businesses are assessing their technology and recognizing the many advantages of cloud solutions, such as:

  • Cost efficiencies
  • Structural flexibility
  • Cohesiveness of event-driven performance
  • Ease of operational management
  • Real-time data processing
  • Integrated systems and applications
  • Compatibility with different languages
  • Automated scaling
  • Quicker deployment
  • Reliable support for databases, dev/ops, and AI programs

By moving to the cloud, many complexities of a back-end system are removed. Another benefit is eliminating the need to estimate usage. Often, projecting demand can cause unnecessary expenses when reserves and resources are idle.

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Two Drivers of Innovative Growth: IT and Marketing

Posted on by annaktaylor
steel cogs team goals plan develop

 

Often departments are structured as silos with very little common ground or joint efforts.  Digital transformation requires intersecting disciplines and removing traditional barriers. The ethos of a company depends upon shared ownership of functional, operational, strategic and innovative capacities.

IT is a company’s heartbeat, overseeing technology and securing scalable internal systems.

Marketing is its persona and customer conduit, designing a value-driven brand experience.

Making headway in your digital presence, engagement and earnings relies on an alignment and synergy between these sources.

At the core of the two branches is data.

  • IT = how data is assembled, structured, stored, secured and dispersed
  • Marketing = how data is utilized, analyzed, modeled, made actionable and measured

Strengthen your Infrastructure and Marketing by developing blended strategies, projects and metrics. And optimize your investment by no longer operating them as cost-centers, but instead as engines for revenue augmentation.

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Head in the Clouds? Insights & Tips for Cloud Services.

Posted on by annaktaylor
panoramic-clouds-and-lake

 

Cloud services and computing are rapidly becoming a major part of how organizations operate, manage data, and perform digital transactions.  IaaS (Infrastructure as a Software) provides broad opportunities for small companies and mid-size enterprises to take advantage of capabilities that would normally be unavailable or too costly within an integrated backend system.

The benefit of moving to a cloud includes a significant reduction in costs by utilizing shared resources, greater efficiencies with on-demand usage, and a wider pool of services for auto-scaling.

The greatest challenge is understanding the range of cloud services in order to select the best framework for both your current state and future state.

Key considerations are:

  • What is the business case for modifying the current infrastructure by partially or entirely moving to the cloud?
  • What are the critical requirements that must be met based on the company’s business model, technology stack, data composition, system complexity, budget, resources, etc.?

To fully define needs and essential services, start with an audit and evaluation of the following:

  • Storage and Usage Patterns
  • Interface
  • Applications and Computing Needs
  • Databases
  • Operations
  • Systems and Processors
  • CPU, Physical RAM and Virtual Memory
  • Network and APIs
  • Users and Accesses
  • Governance and Security

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