digital-engagement-tree

 

Every brand must craft their digital axiom of excellence. Marketing in 2021 demands transformation and overcoming blind spots. Marketers must take an agile approach and embrace center-points of change, best practices in process, and an open lens on audience behaviors.  

As you move into the new year, let’s polish your plan by setting profit-bearing objectives that will gain more attention, penetrate markets, incite actions, increase revenue, and leave your mark on the industry. This 2021 groundwork series starts with:

Engagement

Develop your road map from the following;

  • Breadth and Depth
  • Who, What, Where, How and Why

 

Continue reading “Digital Marketing for 2021 – Engagement”

brand-elements-structure-color-pencils

 

Our new digitally driven business landscape is rapidly changing how consumers interact with a brand.  Because sentiment is key, now is the time to reassess the elements and structure of your brand to ensure they are evolving alongside shifts in societal values, focus, intent and ambitions.

Precedence

Brand equity relies on a company creating its own distinguishing benefits and signature. The gelling factors are the magnitude of the messaging, the authenticity of the voice, and the relevance of what the brand offers.

Questions to ponder…

What is the brand’s strength and how will you illustrate its significance?

What aspects of the brand stand out as influential? 

Do consumers believe that your product or service is essential?

Brand Tenets

Along with a strategy to expand your brand prominence, take time to go through other critical brand tenets including:

  • Drivers
  • Characteristics
  • Indicators
  • Expression
  • Differentiation
  • Positioning
  • Performance

Continue reading “Brand Anatomy Part III – Elements and Structure”