For many organizations today, revenue is generated across multiple channels, thus requiring a wide range of impactful strategies to capture attention, trigger actions, and prompt transactions.
DIGITAL STRATEGIES
Ecommerce relies on a foundation of engagement, interest, and motivation. The digital experience must be seamless, enduring, relevant, and compelling. Any amount of brand ‘clutter’, excess visual distractions, or cumbersome navigation will adversely impact conversions.
Enhance the Buying Experience
- Seamless User Interface
- Interactive Features
- Distinctive Experiences
- Compelling and Emotive Messaging
- Simplified Checkout Process
Personalization and Communication
- Targeted Content
- Tailored Product Selection
- Straightforward Loyalty Program
- Useful Live Chat and Chatbots
Build Trust, Social Proof, and Community
- Authentic Customer Reviews
- Polls and Surveys
- User-Generated Content
- Media Engagement
- Community Events
- Genuine Care and Service
- Customer Appreciation
- Transparent and Honest Communication
Digital Marketing Checklist
- Personalize Emails
- Engage through Social Media Posts
- Optimize Content
- Curate Resources
- Send Abandoned Cart Reminders
- Share New Product Notices
- Encourage Buying with Special Promotions
- Trigger Interest with Exclusive Offers
- Prompt Action with Limited Time Deals
- Create Targeted Ads
- Produce Compelling Videos and Rich Media
- Perform Search Engine Optimization
- Express Appreciation
- Tender Surprise and Delight
SOCIAL STRATEGIES
Social media is a mammoth reservoir for audience engagement and social commerce. Here are some winning strategies to influence, inspire, and instigate action by potential customers.
Discover and Delve into Your Audience
- Platforms are Unique – focus on the channels that your audience interacts with the most.
- Audience Insights – leverage social media analytics to understand demographics, interests, and what content resonates with the audience.
Content Reigns Supreme
- High Quality, Insightful, and Informative Content
- Creative Messaging that Stirs Curiosity
- Captivating Visuals
- Influential Taglines and Quotes
- Persuasive Call to Actions
- Powerful Storytelling
Symbiotic Engagement
- Respond Promptly
- Ask Questions
- Demonstrate Care for Feedback
- Spark a Positive Dialogue
- Hold Interactive Contests and Giveaways
Social Commerce Strategies
- Shoppable Posts
- Discoverable Products
- Live Shopping Events
- Real Time Deals
- Influencer Marketing
Additional Tips
- Encourage customers to share their experiences with your brand
- Utilize targeted social media advertising to reach a wider audience
- Track performance and adapt your strategy based on what entices your audience
Continue reading “Digital Marketing Strategy Roadmap (Part 2)”