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I’ve gained indispensable insights through multiple ecommerce implementations across several industries. Here are vital methods, tactics, and actions for building or advancing a profit-bearing platform.

#1 The Numbers

Quantifiable OKRs (objectives and key results)

Set clearly formulated and specific Business Goals for each of these measurable performance metrics:

  • Conversion
  • Engagement
  • Optimization
  • Monetization

Commit to an Actionable and Achievable Timeline

Too often, the budget, timeline, and resources are not fully defined at the start.  There may be general numbers put on paper, however a successful ecommerce initiative requires forecasting and accounting for each of the following:

  • Ecommerce Software
  • Set up, Servers, Database, Environments
  • 3rd Party Integrations & APIs (Tax, Shipping, Payment Gateway, Technologies, Customer Service, Live Chat, etc.)
  • Technology & Marketing Stack
  • Back-End Integrations (CMS or DXP, CRM, PIM, Database etc.)
  • Mobile Responsive
  • Add Ons, Extensions, Mobile App
  • Project Management
  • Web Development
  • UI / UX, Design, Multimedia
  • Content and SEO
  • Site Performance and Testing
  • Domain, Hosting, SSL
  • Training and Documentation
  • Maintenance, Upgrades, Scaling
  • Launch PR – Internal and External Communications

A more detailed list is available here: https://artofdigitalcommerce.com/ecommerce-archetype/

#2 The Brand

Collaborate and establish the following before your project starts:

  1. Brand Values and Vision
  2. Unique Selling Proposition
  3. Competitive Advantage
  4. Your Brand’s “Wow” Factor
  5. Markets, Competitor Landscape, and Industry Positioning

Be innovative, forward-thinking, and fully customer-centric in this process.

Continue reading “Mastery of Ecommerce – 8 Pillars of the Pursuit”

SEO with cogs

An estimated 97% of mobile searches are done on Google, making it smart to base your strategies on Google’s algorithm, signals, ranking system, and indexing priorities.

With each query, Google looks for the following:

  • How a web page relates to certain concepts
  • The context of the keywords being used
  • Relevancy of the page to the query itself

Additionally, it factors in site speed, mobile responsiveness, and the performance of core web vitals.

Speech tagging and answering questions are among the natural language processes being used by search engines.  Further, the domain rating (DR) will influence your backlink profile, while domain authority (DA) will impact your search engine positioning.

Other ranking factors include:

  • Industry authority
  • User interface framework
  • Crawlability / indexability
  • Quality of content
  • Backlinks
  • Page rendering
  • Mobile experience
  • Site architecture
  • Content clustering and semantic relationships

Your keyword approach must be designed to achieve the right reach, frequency, channels, and marketing mix.

Continue reading “SEO – An Easy Guide to Impact Performance”