A brand relies on many different methods to get noticed and build trust, engagement and equity.
A sure-fire way to tear down momentum and damage the brand reputation is failing to communicate effectively.
There are numerous factors that make content potent, including the following:
- Segmented Audience
- Relevancy and Value
- Voice and Visual
- Quality of Content
- Flow and Patterns
- Form and Framing
- Personalization
- Timing
- Call to Action
- Respect for Privacy
Continue reading “Communication Essentials – Intrigue, Elevate, Evoke & Hook”