Attentive, attuned, and analytically inspired digital leaders closely monitor sales and cost metrics, qualitative and quantitative stats, and KPIs (Key Performance Indicators). More broadly referred to as ‘data’.
There are known challenges with data collection, preparation, and validation including:
- Data overload
- Data stability
- Assemble and prioritization data
- Preventing omission of key data points
- Organization of data to make it usable
- Taking advantage of data visualization for optimal consumption
- Gaining insights that can be tested
- Craft a roadmap for maximum output based on data
- Pivoting within a plan or shifting an objective due to data outcomes
Prevailing strategies are architected using business intelligence – this is owned data, sourced from customers, sales, performance, operations, marketing, social media, and industry trends.
Types of Data
Structured, Semi-Structured, and Unstructured
Transactional
Hierarchical and Ordered
Text and Meta
Qualitative and Quantitative
The “V” elements of data are variety, volume, value, velocity, veracity, and variability. When handling data, pay attention to each of these characteristics.
[Step 1] Utilize a Powerful Digital Dashboard
Creating an impactful plan of action starts with data visualization from charts, pies, tables, and other graphic representations of data.
When selecting a dashboard tool, here is a checklist of key features:
- User-friendly, high performing interface
- Intuitive navigation menu and filters
- Contemporary cards, charts, and forms
- Wide variety of pre-set templates
- Multiple layout options
- Fast-loading import / export feature (multi-file upload is a bonus)
- Customized views for different types of users
- Easy widgets to add new tables and elements to a page
- Tooltips, bookmarks, notifications, and alerts
- Calendar, email, and to-do list features
- Data authentication and identification of errors
- Editing tools
- Suite of reports with automation capability
- Color, font, and background controls
- Interactive with popular platforms and plugins
- Cross-browser compatible
- Mobile friendly and fully responsive