A well-architected, high functioning application framework is the foundation for an effective website. Once the right platform is in place, set your design strategy based on the business objectives (i.e., revenue, net profits, market penetration, new opportunities, incremental sales etc.) and digital objectives (i.e., ecommerce, subscribers, macro and micro conversions, traffic, referrals, brand engagement etc.)
There are several design options, most especially for mobile, including adaptive, responsive, fluid, parallax, dynamic and more.
Site designers must be tactical in the following:
- How scripts will run
- Optimizing & minimizing images
- SEO, meta, and schema
- Caching
- Proper CSS and code configuration
- Crawlability and indexability